Michelle Wright,CEO Mishfit talks franchising
After four years of working tirelessly in and on my personal training business, I found myself wondering what was next. Franchising was the perfect answer to replicate my business. It also meant that...
View ArticleNicole Kersh: On succeeding in a male-dominated industry
As a leadership team of young females in a male-dominated industry, my General Manager Georgina and I have certainly had our battles. Working in an industry as male-dominated as the IT industry...
View ArticleShelley Barrett, ModelCo on IT business strategy
Getting a tan these days is now easier more than ever. No more spreading staining brown lotion all over your body and hands, just spray the tan from a can on yourself. Genius! The simple idea of a Tan...
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11 tips to grow your brand BIG
In her previous post, Janie Bartlett CEO of My Best Friend is a Bag spoke about starting up an online business in the fashion industry. This second post focuses on using social media to make your...
View ArticleA ‘cheeky’ entrepreneur’s success story
Ruth Gallace, the CEO of boutique fruit winery and cider house Rebello was recently awarded finalist in ‘Women in Business’ in the 2013 Australian Excellence Awards. Aged 31 and a mother of two, Ruth...
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Do you have Shoe Envy? + #Giveaway
Heather Potter discovered a love of heels in her 20s and ended up accumulating over 200 pairs of shoes. Believing that you don’t need to sacrifice comfort for style and a love of animals led to the...
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Writing content for an online audience
Whether it’s writing content for a single business blog or an entire website, if we understand how a web user processes content it helps us build the the best experience for visitors to our site....
View ArticleOnline DIY – The pros and cons of DIY website development
Are you considering tackling the task of creating your own website or managing your own online marketing? Brave move and kudos to you! But before you start installing your newly chosen web template...
View Article5 lessons I took away from an entrepreneur conference
Yesterday I attended my very first women entrepreneur meetup organised by Google as part of Startup Spring; a three-week long, Australia-wide festival of more than 150 events and activities that...
View ArticleWhy should an entrepreneur outsource?
Many times I talk to new entrepreneurs and even though they are just starting, they are already feeling tired and lacking energy. My advice is always the same: stop, analyse and delegate. If you are...
View ArticleChange or Die – The New Economy
The world is changing at a lightening pace, and business practices have evolved beyond recognition. Many believe the Global Financial Crisis was necessary to highlight excessive materialism and...
View ArticleInterview: Amelia Chen, Founder of LoveByte
We recently had a chat with Amelia Chen, founder of LoveByte. LoveByte is a mobile app that “provides a private space for two to communicate, share things and remember precious moments”. We talked to...
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What analytics data is useful for tracking your online marketing efforts?
So you are feeling really happy that you have your business website up and running and you’re already receiving enquiries for your products and services. That’s all great news but what do you do next?...
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Starting a business from scratch
It is a dream, an ideal to work doing something you love, to work for yourself and to have a work-life balance. The focus of starting your own business becomes very enticing especially if you have...
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6 business management tips for SMEs
Small and medium enterprises are the lifeblood of business in Australia accounting for a large percentage of private sector jobs in Australia. If you’re one of the millions of small business owners,...
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5 E-Commerce Survival Strategies
While the charm of a cute local boutique will always exist, couch-shopping sprees in pajamas are more the norm these days. No longer do you need to have a brick and mortar storefront to be a...
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8 Must-Read Tips for Hiring a Patent Attorney
We all know that attorneys in general can be expensive. But did you know that patent attorneys charge anywhere from $250-$450 per hour? The attorney you choose will be pretty much your only ally in...
View Article3 key tips when starting a business with less than $2k
I started my business, The Australasian College Broadway with just $1,600. Today it has been independently valued at more than $70 million. I’m not blowing my own trumpet, but rather trying to convince...
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The Real Truth About Entrepreneurship
Owning and running your own business is empowering and deeply fulfilling. And yet it can also be one of the most crushing and difficult times in your life. That’s the truth about entrepreneurship....
View Article4 essential PR tips to build brand trust
Ok we’ve all done it, sometimes we call it white lies, telling a none truth to protect someone from the truth, however do it once, do it twice, and before you know it you’ve become very good at not...
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